Using Behavioral Science Insights To Better Serve the American People

2015-09-18Executive Order 13707
Signed by: Barack Obama
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Headline: Agencies Ordered to Use Behavioral Science to Improve Programs

What it does: Agencies must identify and test behavioral science approaches to improve program participation, information, choice design, and incentives.

Real World Impact:
  • Streamlines access to public programs by simplifying forms and reducing wait times.
  • Changes how agencies present information to improve comprehension and action.
  • Encourages using choice design and defaults to boost desired public outcomes.
Topics: behavioral science, government efficiency, public benefits access, consumer information

Summary

This order directs federal agencies to use behavioral science: identify where it can help, test solutions, recruit experts, and work with researchers.

Agencies must streamline access to programs, simplify information, design better choices (including defaults), and review incentives and timing to encourage beneficial actions.

The goal is to make government more effective and efficient, deliver better results at lower cost, and support priorities like jobs, health, education, and a low-carbon economy.

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